Last updated May, 07th 2020


Plug & Boom is a game development studio specialized in the development of free to play games for mobile devices.

The purpose of this document is to provide you with all the important information and explanations about how and why some of your data may be collected and processed by Plug & Boom when you use one of our applications.

This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.

Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact us at

Why is Plug & Boom collecting data from its games?

When you install and play one of our games, we can collect and process some of your data for different purposes:

  • To provide you with the services you asked for(e.g., knowing that you completed the first level to allow access to the second one)
    • Legal basis – such data processing is strictly necessary for the service(s) asked
  • To run analytics and understand how users interact with our product and services in order to continuously improve it(e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers)
    • Legal basis – Express consent. Plug & Boom only processes or shares personal data collected through Plug & Boom apps for analytics purposes once you express your consent through the pop-up notice included in our apps.
  • To serve advertising tailored to the preference and interests of our users and allow Plug & Boom to keep providing free services and products
    • Legal basis – Express consent. Plug & Boom only processes or shares personal data collected through Plug & Boom apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.

For all data processing activities that rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.

Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.

Most of our games do not collect any personal data. If the game didn’t show you the pop-up notice or it doesn’t have a “settings” page you can rest assured that no personal data is being collected.

What data is collected?

For all the purposes listed above the data that Plug & Boom collects is limited to:

  • The apps you are using
  • Your IP address
  • Your Mobile Advertising ID (Apple IDFA or Google AAID – which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in through your device settings)
  • Technical information about the device you use and your connection (user agent, type of connection, timestamp)
  • Data pertaining to your activities on our applications and notably the way in which you interact with our games (for instance, how and when you use our games) and with the advertising served in our games (for instance, number of ads served, potential clicks)

Is the data collected shared with anyone? Why?

Plug & Boom does not share your personal data with any third party, and will never do so without your prior consent.

When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:

  • Ad Partners: that allow us to monetize the ad inventory of our apps and provide users with free products and services.Those partners usually collect data via their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:
  • Analytic companies: that provide us with tools and technologies that allow us to better understand how users interact with our services and will help us improve it. Those partners also usually collect data via their own SDKs. You will find a list of our partners implementing analytical SDKs through our applications hereafter:
  • Authorities: only to the extent we are obliged to by applicable laws and regulations.

For how long does Plug & Boom keep the collected data?

Personal data collected, received and processed for the purposes described in this policy is not kept longer than necessary for the purposes described above in this section. 

In all cases, Plug & Boom does not retain such data for more than 13 months.

Anonymous data collected for advertising and analytics purposes may be stored indefinitely.

How does Plug & Boom handle children data?

Plug & Boom never knowingly or willingly collect any personal data concerning children under 16 years of age.

How are international data transfers handled?

Some of the partners and processors referred to in this policy are located outside of the European Union.

In such case, we ensure that:

  • the personal data is transferred to countries recognized as offering an equivalent level of protection or,
  • Personal data is transferred to certified entities under the Privacy Shield or,
  • For personal data transferred outside of countries recognized by the European Commission as having a sufficient level of protection, any of the mechanisms offering appropriate guarantees is used, for which provision is made by applicable regulations, and in particular the adoption of the standard contractual clauses of the European Commission.

What are my opt-out rights?

You can change your consent status at any time from the “settings” menu available in Plug & Boom mobile games. 

Please note that Plug & Boom does not sell the personal information of its users, but as previously stated, we may share it with third parties such as analytics and advertising companies in order to improve and personalize your experience and adapt the content and ads of our services. 

Adjusting your consent settings will allow you to block the collection of data for these purposes and will de facto prevent the sharing of information with our analytics and/or advertising partners.

If unable to find the “settings” menu in a game you can stop all collection of information by the game easily by uninstalling the game. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

Can I verify the personal information collected about me?

Upon request, Plug & Boom will provide you with information about whether we hold any of your personal information. You may access or request deletion of your personal information directly in Plug & Boom mobile apps where ersonal information is collected, or by contacting Plug & Boom at We will respond to your request within a reasonable timeframe.

Can I have all my personal data deleted?

You may request Plug & Boom the rectification of inaccurate personal data concerning you, as well as the completion of incomplete personal data. You may also request Plug & Boom to erase without undue delay your personal data when it is no longer necessary for Plug & Boom to retain such data.

In order for your data to be erased or rendered inaccessible you can either: 

  • Reset your mobile advertising identifier (IDFA on iOS, GAAID on Androïd) or activate “Limit Ad Tracking” in your device’ settings in order to make previously collected data non linkable to you or your device anymore and limit further data collection if you choose to enable the “Limit Ad Tracking” option;
  • Contact Plug & Boom at in order to have the data previously collected by Plug & Boom on you and/or your device permanently erased or anonymized.

Is this privacy policy susceptible to change?

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.

How to contact Plug & Boom?

If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at [email protected] or through our contact form at